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Agentic AI,

Built for

Entertainment

Agentic AI,

Built for

Entertainment

The audience intelligence layer that brings promoters control over their data and activates fans directly, without intermediaries.

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Next-Gen AX

NEXT-GEN AX

NEXT-GEN AX

2AM is reimagining live entertainment with real-time intelligence and orchestrated actions. Behind every show, venue, and fan journey, 2AM runs a full-cycle Audience Experience Engine™ powered by our highest-fidelity AX Model Suite that identifies intent, anticipates friction, and optimizes outcomes from ticket sale to encore.

Discovery & Recommendations

Match fans to shows using interests, location, trends, weather, artist buzz, and timing, then trigger instant campaigns or offers. Perfect for "Who's playing tonight on that stage?"

Pre-Sale Ticketing

Conversational ticketing on WhatsApp, Instagram, and web. Browse live availability, pick seats, pay, get the QR code, all in chat. Expect 3× higher conversions and 60% fewer drop-offs.

Event-Day Operations

Manage upgrades, category changes, parking, delays, and venue navigation through real-time chat that replaces overwhelmed support lines. Push contextual updates: "Doors at 18:30, here's your route."

Support & Services

Route, enrich, and auto-resolve fan support requests with classification, suggested replies, and knowledge search. Real-time analytics spot issues early; emotion-aware responses calm frustrated fans before things escalate.

Post-Event Loyalty

Collect feedback (NPS/CSAT), trigger re-engagement campaigns (similar shows, loyalty points, referrals), and unify data for future personalization. Dietary needs, accessibility preferences, all centralized for the next show.

Next-generation Audience Experience

Our Partners

NEXT-GEN AX MODELS

Audience Experience Engine™

For the first time, every fan signal flows into a system you own. The Audience Experience Engine™ orchestrates our highest-fidelity AX Model Suite across four intelligent layers, purpose-built for festivals, venues, and promoters, turning live entertainment data into precise, real-time actions.

(01) LAYER ONE

Context

The knowledge foundation, trained on your own data: interaction history, past shows, fan profiles, venue layouts, and operational processes. Everything 2AM does starts here.

(02) LAYER TWO

Intention

Semantic analysis tuned to live entertainment to decode what fans actually want from their queries, their behavior, and their sentiment. Beyond the words they type.

(03) LAYER THREE

Rules

Your playbook : custom decision trees, risk thresholds, escalation paths, and optimization logic you control.

(04) LAYER FOUR

Action

Your playbook, hand-crafted: custom decision trees, risk thresholds, escalation paths, and optimization logic. Every rule defined by your team, reinforced by the model.

NEXT-GEN AX MODELS

Audience Experience Engine™

(01) LAYER ONE

Context

The knowledge foundation, trained on your own data: interaction history, past shows, fan profiles, venue layouts, and operational processes. Everything 2AM does starts here.

(02) LAYER TWO

Intention

Semantic analysis tuned to live entertainment to decode what fans actually want from their queries, their behavior, and their sentiment. Beyond the words they type.

(03) LAYER THREE

Rules

Your playbook, hand-crafted: custom decision trees, risk thresholds, escalation paths, and optimization logic. Every rule defined by your team, reinforced by the model.

(04) LAYER FOUR

Action

Seamless execution across every channel: conversations on WhatsApp and web, notifications on SMS and app, dashboard alerts, and API integrations. Where intelligence becomes outcome.

NEXT-GEN AX MODELS

Audience Experience Engine™

(01) LAYER ONE

Context

Knowledge foundation trained on your data :  interaction history, past events, fan profiles, venue layouts, operational processes.

(02) LAYER TWO

Intention

Semantic analysis using live entertainment standards to decode what fans really want from their signals (queries, behavior, sentiment).

(03) LAYER THREE

Rules

Your playbook : custom decision trees, risk thresholds, escalation paths, and optimization logic you control.

(04) LAYER FOUR

Action

Seamless execution : conversations (WhatsApp, web), notifications (SMS, app), dashboard alerts, API integrations.

So many, that you can't stand...

Why my QR code cant'l open?
"Can I use my friend's ticket?"
"I lost my jacket, help?"
"Is there parking near venue?"
"Can my mum see from PMR area?"

"What time is the shuttle back to Paris on Sunday?"
"When's the shuttle back?"
"Is there a coat check?"
"Will Berlin be rescheduled?"
"My friend needs help, where?"
"Will my merch be at show?"
"When do early birds drop?"

2 A M

BEYOND SUPPORT

REAL-TIME INTELLIGENCE

Your Stage.
Your Data.
Your Audience.

For decades, the people who run the show never held the data. Fan behaviors, preferences, and purchase patterns scattered across platforms, inaccessible when it mattered most.

2AM changes that.

The Audience Experience Engine™ unifies every fan signal into owned, actionable intelligence for promoters, festivals, and venues. For the first time, creating the experience starts with knowing the audience.

REAL-TIME INTELLIGENCE

Your Stage.
Your Data.
Your Audience.

For decades, the people who run the show never held the data. Fan behaviors, preferences, and purchase patterns scattered across platforms, inaccessible when it mattered most.

2AM changes that.

REAL-TIME INTELLIGENCE

Your Stage.
Your Data.
Your Audience.

For decades, the people who run the show never held the data. Fan behaviors, preferences, and purchase patterns scattered across platforms, inaccessible when it mattered most.

2AM changes that.

AI PURPOSE-BUILT FOR THE MUSIC INDUSTRY'S TOUGHEST CHALLENGES

Trusted by leading festivals and promoters

Accelerate your AX strategy

FOCUS:

Festivals

Friday, 19:45. Gates open. Your inbox is already 6 hours behind. Your team is on-site. Nobody is reading.

Twenty thousand fans, asking the same eight questions, in five different languages. Where to enter, when to come, what to bring, where to park, how to find their friends.

→ That's the moment we're built for.

FOCUS:

Festivals

Friday, 19:45. Gates open. Your inbox is already 6 hours behind. Your team is on-site. Nobody is reading.

Twenty thousand fans, asking the same eight questions, in five different languages. Where to enter, when to come, what to bring, where to park, how to find their friends.

→ That's the moment we're built for.

FOCUS:

Venues

2:47 am. The lights come up, the room empties, and a DM arrives: "Is it over already?"

Nobody on your team will see it until 11:00. By then, the fan has moved on, the moment has passed, and the next show is already loading in.

→ Someone needs to be there at 2am.

FOCUS:

Venues

2:47 am. The lights come up, the room empties, and a DM arrives: "Is it over already?"

Nobody on your team will see it until 11:00. By then, the fan has moved on, the moment has passed, and the next show is already loading in.

→ Someone needs to be there at 2am.

FOCUS:

Promoters

Tuesday in Madrid. Wednesday in Milan. Thursday, a fan writes in Italian about a Barcelona date next month. Your team is in Paris. Your reply lands in English, three days later.

One tour, six countries, four languages, twelve venues. Your support voice has to stay yours, everywhere.

→ We run alongside the tour.

FOCUS:

Promoters

Tuesday in Madrid. Wednesday in Milan. Thursday, a fan writes in Italian about a Barcelona date next month. Your team is in Paris. Your reply lands in English, three days later.

One tour, six countries, four languages, twelve venues. Your support voice has to stay yours, everywhere.

→ We run alongside the tour.

Speak to a million fans like it was one.

Live entertainment is entering a new era.

Unify. Activate. Retain.

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Audience Experience Engine™

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